Aim of the project: to study medical services in foreign markets (Finland, Sweden, Norway, United Kingdom and Ireland), analyzing information on available medical services, their price groups in the respective foreign markets to determine directions for Latvian health tourism companies, Latvian health tourism cluster members it would be most appropriate and efficient to work.
The research is carried out in order to purposefully implement the Latvian health tourism marketing plan to be further developed for the effective positioning and sale of services provided by Latvian health tourism cluster companies.
The research was carried out by the European Union Fund project no. 3.2.1.1/16/A/010 “Latvian Health Tourism Cluster” funding.
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