The aim of the research: to study and analyse the market situation in the Baltic countries (Latvia, Lithuania, Estonia), market growth trends and prospects in 2019 in the field of mineral waters and non-alcoholic drinks (soft drinks, etc.).
To achieve the aim, the following tasks and objectives were put forward:
- To conduct segmentation of the market in order to obtain a portrait of the end consumer and to assess the potential demand of products in order to determine a long-term implementation plan for 2019;
- Determine the requirements for manufacturing organisations, taking into account the commercial practice of the market.