World Expo is the biggest world fair, providing opportunities for every country to show what it can bring into this world. Moreover, despite the chance to demonstrate the country’s technological achievements this event helps to find partners on both economic and political grounds.
A country may benefit from participation by attracting foreign investments, expanding local business abroad or attracting high potential entrepreneurs to the country. However, participation in World Expo is state-funded and is rather expensive, especially for such a small country like Latvia. For Expo 2020 Latvian government spent 4,2 million EUR; and the question remains whether the investments made will justify the goals and objectives that Latvia intends to achieve and how big will be the return of government spending to the national economy?
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*This article has been made in cooperation with China-CEE institute and is the intellectual property of China-CEE institute